The over saturated vacation rental property market is cut-throat. Due to its over saturation, you have to be sure your marketing plan is top notch so you can stand out amongst the crowd. You need to make sure your potential renters know why your property is better than the others. You want to be as descriptive as possible and price your unit within the market price range so your sure to get renters.
So, what should your vacation rental marketing plan include to ensure you succeed in finding renters?
We’ll give you tips to make a killer vacation rental marketing plan that will help you keep your vacation rental occupied!
Keep in mind that marketing your rental is part of property management and that’s what we do in Vancouver, Whistler, Richmond and other cities nearby.
Here are three ways to maximize your vacation rental marketing plan:
- Create an awesome description of your property
The very first step in any good marketing plan is to create an amazing description of what you’re selling and accompany it with some terrific, high-quality images. You want to be sure description is detailed, vivid, and includes how your property stands out amongst the others. Why should they choose your property over the one down the street that may cost less? What features and benefits does your property offer that others don’t? In this description, you should also be sure to cater to the audience you’d prefer to rent to.
Why should they choose your property over the one down the street that may cost less? What features and benefits does your property offer that others don’t? In this description, you should also be sure to cater to the audience you’d prefer to rent to. Great descriptions or copies accompanied by amazing photographs would definitely win lots of customers.
- Utilize the awesome power that is the Internet
There are so many places to post online advertisements for your vacation rental. In this day and age, tourists are booking their vacation rentals or hotels online more and more. If you utilize some of these websites, it can make all the difference. Post your advertisement on as many travel sites as possible; the more your property appears in their search, the more likely they are to look into it as an option.
- Create a Yelp or Trip Advisor for your property
Online reviews can make or break your business, nowadays. However, if your confident in the benefits of your property and the happiness of your renters, ask for reviews on sites like Yelp or Trip Advisor. You can do this by putting the information for your business on these sites on a paper on the fridge in the property or an email sent after they leave to encourage them to leave you a positive review. Nowadays, when tourists look into what rental properties they should use for their vacation, they rely on customer reviews to ensure that they aren’t getting ripped off. A positive review can make all the difference in the marketing of your vacation rental property and it doesn’t cost you a penny.
A positive review can make all the difference in the marketing of your vacation rental property and it doesn’t cost you a penny. If you want to know more about how to get more positive online reviews then read this and be guided.
In Conclusion
The vacation rental property market is over saturated, making it harder for you to fill your property. A really good vacation rental marketing plan is absolutely necessary for helping you succeed in this business. Without a solid plan, you’ll be all over the place marketing your rental to the wrong market. Acing all these will help you keep booked even if it’s the offseason.
You should advertise with detailed descriptions, high-quality images, and be sure to include how your property stands out in the crowd.
Does this sound too much work for you? If yes, then don’t worry much because we, Bolld Real Estate Management, a property management company in Vancouver is the answer to your problem. We take care of everything. You may view the list of services we have here.
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